Fashion Follows Function(s)

J.Renee had two requirements for their new online marketplace: it had to look good, and it had to be fast. J.Renee’s savvy shoe shoppers needed to be able to quickly find what they were looking for, whether they were purchasing from a desktop computer or a mobile device. And J.Renee’s site needed to be able to handle the increased traffic they expected without slowing down or crashing.

Mertech’s consulting services team modernized and optimized J.Renee’s website, establishing a look and feel that could compete with any other leading shoe brand. Our team took special care to create an elegant, easy-to-navigate mobile marketplace, as well as a smooth and secure user experience. Mertech’s developers also significantly increased the site’s traffic capabilities, resulting in an online storefront that could support five times as many customers.

Before our team’s intervention, J.Renee’s online store took a staggering four seconds to show a shoe to customers. Afterward, the new J.Renee.com was showing shoes at sub-second speeds, translating to increased views, customers, and sales.

With their new online store in place, J.Renee’s sales have increased by 5x per year. They’ve also seen a substantial increase in page views (200K in 2014 to 1.1MM in 2016) and online customers (5,000 in 2014 to 15,000 in 2016).